Who We Are
nisbah is an Australian retail company specialising in authentic designer, niche, and Arabic fragrances. Founded in 2025 and headquartered in Bankstown, Sydney, nisbah was established with a clear purpose — to bring genuine, high-quality fragrance to customers across Australia through a trusted and transparent retail experience.
The name nisbah (نسبة) is an Arabic word meaning connection, relation, and lineage. It reflects the foundation on which this company was built — a deep connection to craft, a lineage rooted in retail tradition, and an unwavering commitment to the relationship between product and customer.
Our Story
nisbah was founded by Arslan, a Sydney-based entrepreneur whose passion for retail traces back to his upbringing in Karachi, Pakistan — where his father operated a tailor shop. That early exposure to the craft of retail, the discipline of running a business, and the importance of serving customers with integrity became the driving force behind the establishment of nisbah.
Fragrance was a natural starting point — sitting at the intersection of fashion, identity, and personal expression. But the vision for nisbah has always been broader. Fragrance is chapter one of a larger retail story.
What We Do
nisbah operates as a multi-channel retail business, offering customers three distinct ways to engage with our brand:
Retail — Direct-to-consumer sales through our online store at nisbah.com.au, offering a curated selection of authentic designer, niche, and Arabic fragrances delivered across Australia.
Wholesale Program — A structured wholesale offering for businesses and retailers looking to carry authentic fragrance lines with confidence. Our wholesale program is designed for serious buyers who value product integrity and reliable supply.
Brand Partner Program — A partnership pathway for individuals and businesses aligned with the nisbah brand, enabling collaborative growth and shared commercial opportunity.
Our Mission
To make authentic, high-quality fragrance accessible to every Australian customer — delivered with transparency, integrity, and a standard of service that builds lasting trust.
Our Vision
nisbah’s vision extends beyond fragrance. We are building a retail brand with the long-term ambition of expanding into broader lifestyle and fashion categories — creating an Australian retail company that reflects the values of quality, authenticity, and genuine customer connection.
We are at the beginning of that journey. Every product we sell, every partnership we form, and every customer we serve is a step toward that larger vision.
Our Values
Authenticity — Every product we carry is genuine. We do not deal in grey-market or diverted stock. Our customers trust us and we take that seriously.
Integrity — We operate transparently across all aspects of our business — with customers, partners, and suppliers.
Quality — We are selective about what we stock. Every fragrance on our platform meets a standard we are proud to put the Nisbah name on.
Connection — We believe retail is fundamentally about people. Our business exists to connect the right product with the right person.
Ambition — We think long-term. Every decision we make today is in service of the brand we are building for tomorrow.
Frequently Asked Questions
What does nisbah mean?
nisbah is an Arabic word meaning connection, relation, and lineage. The name reflects our commitment to genuine relationships — between our brand and our customers, between our products and the people who wear them, and between the business and the values it was built on.
Where is nisbah based?
nisbah headquartered is in Bankstown, Sydney, New South Wales, Australia. We sell online nationally through nisbah.com.au and deliver across Australia.
What kind of fragrances does nisbah carry?
We specialise in authentic designer, niche, and Arabic fragrances. Every product in our collection is hand-selected and verified for authenticity. We do not carry grey-market, counterfeit, or diverted stock.
Does nisbah offer wholesale?
Yes. nisbah operates a structured wholesale program for businesses and retailers. Visit nisbah.com.au or contact us directly for wholesale enquiries.
Does nisbah offer a brand partner program?
Yes. Our brand partner program is open to individuals and businesses aligned with the nisbah brand. Contact us for more information.
Who founded nisbah?
nisbah was founded by Arslan Khan, a Sydney-based entrepreneur with a background in retail and ecommerce. His passion for retail was inspired by his father’s tailor shop in Karachi, Pakistan.
Business Details
Company Name: nisbah AU ABN: 18 899 399 617 Founded: 2025 Location: Bankstown, Sydney, New South Wales, Australia Website: nisbah.com.au
About nisbah Company | Sydney, Australia
nisbah AU | Bankstown, Sydney, Australia | Est. 2025